Building Customer Relationships in Cambodia

For instance, if you go to the same Starbucks everyday, you may form a marketing relationship with the people who work there or with other customers who stop by for their cuppa Joe at the same time you do. A colleague chronicled the evolution of such a relationship among customers who met by accident at a local restaurant simply because they were all lonely. Soon, these customers formally established the group, with meetings at the restaurant at a specified time every day. They were also doing other things together *. Marketing relationships like these are interpersonal relationships.

As a consumer, you might have a marketing relationship with a brand.

Brands have personalities, so your marketing relationship might be related to this personality. Marketing relationships like these may look a lot like interpersonal relationships. Or you might have a marketing relationship with a brand that is less emotional when you feel the brand is superior in quality or performance. Marketing relationships like these are structural relationships.

If you’re a supply chain firm, you might have a marketing relationship with a partner